Purpose Driven Innovation

“Innovation is the ability to see change as an opportunity, not a threat.”- Steve Jobs. As the world is rapidly moving towards smart solutions, purpose-driven innovation is gradually picking pace. In fact, companies have redefined their measures for “driven innovations.” Since IBM has put forth the concept of People-Planet-Profit; the word innovation has got a whole new dimension altogether. But have you ever imagined what drives innovation? The answer is simple. Need. Here, innovation meets a purpose that needs to be fulfilled. Now, needs are several. Some of them might relate to business transformation whereas some of them might relate to upgrading customer needs. However, something that has changed business perspective in the 21st century is the consideration of three core elements that can balance and sustain business and its ecosystems.